We deliver digital marketing services that set a clear roadmap to long-term growth and success for your business. As a digital agency based in Belfast, we know how to penetrate the local market and how to bring your brand the attention it deserves.

We boast a proven track record in executing successful digital marketing strategies. With YouTube channels exceeding 140k subscribers and social media videos that have reached millions of views. We know what to do to succeed in digital marketing and we can do it for you too.

Digital Marketing Services

Digital Marketing Auditing

All successful marketing strategies start with thorough planning and that’s what our digital auditing service provides. We conduct an in-depth analysis of your current digital marketing landscape, examining key aspects such as website performance, SEO metrics, social media engagement, and email marketing effectiveness.

This comprehensive assessment sets the foundation for tailored strategies that align with your business goals and objectives – it’s the blueprint to your success. We can help identify areas of opportunity and improvement, using a data-driven approach that ensures that every decision is informed by solid analytics.

With our digital marketing auditing services, you can be confident that your strategy is backed by reliable data, providing a clear path to achieving your marketing goals.

Digital Marketing Strategy

Just ‘doing’ digital marketing isn’t good enough for your brand. You now need to cut through the noise in order to be seen and heard by your target audience. How? Using the latest insights behind each marketing channel and leveraging them to support your marketing goals.

Our team of expert marketers and strategists specialise in crafting digital marketing strategies designed to expand your online presence, outperform competitors, and yield measurable results. With our guidance, your brand will not just participate in the digital landscape but thrive within it.

Digital Marketing is constantly evolving, meaning that you and your employees need to stay up to date to be able to compete online. By having training from a digital marketing agency your team can find out the latest tips, tricks and concepts that are working today in today’s digital marketing landscape.

Digital Training

Our digital training services place the power of marketing in your hands. A business is only as strong as its people and we believe that customised, need-based training makes the difference between a good workforce and a great one.

Digital Advertising: We offer specialised PPC training to help maximise your return on investment for digital advertising.
Social Media Management Training: Learn how to curate engaging content, build a loyal following, and use analytics to drive your social media strategy.
Website Maintenance: Learn how to update content to manage backend functionalities, and keep your website running smoothly and efficiently.
SEO Training: Understand how to improve website visibility, use keywords effectively, and create content that ranks well on search engines.

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Local Marketing Services

As a digital marketing agency based in Belfast, we have collaborated with businesses throughout Northern Ireland to drive their digital marketing success. Our expertise empowers you to dominate in your niche and establish a recognisable online presence.

Whether you’re a small local startup or a well-established company, we tailor our strategies to your unique needs, ensuring your brand becomes a familiar and trusted name with the local NI marketplace.

Our Digital Marketing Strategy Services

We offer a comprehensive range of digital marketing services. This allows us to provide the best possible results for your strategy, ensuring that we have the tools available to make your online presence soar.

Email Marketing

We craft personalised email campaigns that resonate with your audience. From newsletter creations to leading email marketing software our strategies are designed to enhance engagement and drive conversions.

Video Marketing

In the digital age, video content reigns supreme. Our team specialises in creating compelling video content that tells your brand story, engages your audience, and enhances your online visibility.

Digital PR

We extend your reach and help build your brand’s reputation with strategic digital PR. Our approach ensures that your business gets the attention it deserves in the digital space.

SEO

Search Engine Optimisation is pivotal in ensuring your website ranks high in search results. Our SEO strategies are tailored to increase your online visibility, attract organic traffic, and improve user engagement.

Copywriting

Content is king, and our skilled copywriters know exactly how to create captivating, SEO-friendly content that speaks to your audience and embodies your brand’s voice and message.

Website Marketing

Your website is the digital face of your business. We ensure it’s not only visually appealing but also optimised for conversions and user experience, making it a powerful tool in your digital marketing arsenal.

Digital Marketing Services - FAQs

Why does my business need digital marketing?

In today’s digital world, your business needs online visibility to thrive. With 4.7 billion people using social media and 5.3 billion using the internet – almost the entire global population – your potential customers are online. Digital marketing ensures your business is visible, engaged, and present where your audience spends most of their time, making it essential for growth and survival in the modern marketplace.

What will a digital marketing agency provide?

While anyone can attempt digital marketing, maximising your resources, tactics, and time requires expertise. A digital marketing agency offers this expertise, equipping you with the best tools and knowledge for optimal impact. Agencies like ours have extensive experience in what works and what doesn’t, saving you from the learning curve and ensuring a targeted approach from the start.

How can a digital advertising agency help you market your brand?

We provide comprehensive digital advertising training, demystifying concepts like average Cost Per Click (CPC) to help you maximise every penny spent. Our training also covers complex platforms like Google Ads Manager, teaching you how to navigate and leverage its features effectively. This empowers you to make data-driven decisions and optimise your brand’s online presence.

Do you offer affordable digital marketing?

Absolutely! Our digital marketing training is a cost-effective alternative to outsourcing. We empower you with the skills, knowledge, and expertise to manage digital marketing in-house, ensuring long-term success after our partnership concludes. This approach is not only more affordable but also more effective – after all, nobody knows your business better than you do.

What is SEO in digital marketing?

SEO (Search Engine Optimisation) is a complex and multifaceted aspect of digital marketing that aims to increase a website’s visibility and organic traffic by improving its ranking on search engine results pages (SERPs). Here’s a summary of SEO in the context of digital marketing:

Keyword Research: Identifying relevant keywords that potential customers use to search for products or services like yours.
On-Page Optimisation: Enhancing elements on your website, such as content quality, meta tags, headers, images, and URL structure, to improve relevance and user experience.
Off-Page Optimisation: Building backlinks from other reputable websites to boost your site’s credibility and ranking.
Technical SEO: Optimizing technical aspects like site speed, mobile-friendliness, indexing, and security to ensure your website meets search engine standards.
Local SEO: Tailoring your SEO strategy to target local customers by optimizing local listings and Google My Business profiles.
Content Strategy: Creating valuable and relevant content to attract and engage your target audience, which is central to successful SEO.
Performance Analysis: Continuously monitoring your website’s performance using tools like Google Analytics to understand and improve your SEO efforts.

Although SEO can be complex, it plays a crucial role in digital marketing by helping businesses reach their target audience effectively and improve overall engagement and conversions.

What is PPC in digital marketing?

PPC (Pay-Per-Click) is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO. PPC is commonly associated with search engines like Google AdWords and Bing Ads, where advertisers bid on keywords relevant to their target audience and pay for each click on their advertisements.

While our agency does not directly manage PPC campaigns, we do provide training for those interested in leveraging PPC advertising. Our training sessions cover everything from basic setup and strategy development to advanced techniques for optimising campaigns and improving ROI. This ensures that even if we do not manage PPC directly, our clients and trainees are well-equipped to handle their PPC strategies effectively, making informed decisions that align with their marketing objectives.

What is a Digital Marketer?

A digital marketer utilises digital channels to promote brands, products, and services to a target audience. Their responsibilities are diverse and might include developing digital marketing strategies, creating and managing content, optimizing for search engines (SEO), managing pay-per-click (PPC) advertising, engaging with social media platforms, running email marketing campaigns, and analysing performance data. These marketers aim to engage audiences effectively, drive desired actions like purchases, and manage online brand reputation, all while adapting to new digital trends and tools.