Social Media Marketing

Social media is a critical marketing channel that allows brands to engage with current customers, reach new audiences, and build an online community. However, simply creating social media profiles is not enough – maintaining your presence, creating engaging content, and utilising paid promotions require dedicated resources, skills, and strategy.

Our Social Media Marketing services help businesses define their audience, establish their brand voice, and create captivating and consistent content to strategically grow their brand. We understand that each platform has its unique culture, user behaviours, and content preferences. Whether it’s Instagram’s visual storytelling, Twitter’s/X real-time conversations, LinkedIn’s professional networking, or TikTok’s viral challenges, we tailor your content to resonate on each platform.

Why choose us as your social media marketing agency?

We create viral content

Our internal brands and their associated social media channels have created viral content that has been viewed millions of times and received hundreds of thousands of likes. We know what type of content works well on different social media platforms, and we can show how to do the same.

We got 100k+ subscribers

We have achieved great success in building a popular YouTube channel that has gained over 100k subscribers. We also have other internal brands; like ConnollyCove, and Learning Mole that aren’t far behind the 100k mark either.

This is a testament to our unwavering commitment to delivering valuable content and engaging with a community that shares our passion. At ProfileTree, we offer clients real proof of our social media marketing skills, because if it works for us, we can make it work for you.

We tailor social media strategies for your success

At ProfileTree, we understand that every business is unique, and there’s no one-size-fits-all approach when it comes to social media marketing. That’s why we take a tailored approach to developing social media strategies for our clients. Our team works closely with you to understand your business goals, target audiences, brand voice and more.

We don’t just follow trends; we set them. With our customised strategies, you’ll not only stand out in the crowded social media landscape but also enjoy tangible results that drive your business forward. Whether you’re looking to drive brand awareness, increase engagement, generate leads or all of the above, we’ve got you covered. Our data-driven strategies are focused on what matters most – your success.

Expert guidance on social media marketing

Getting to grips with social media can be a complex process and often businesses end up spending money on tactics that offer little to no return on investment.

At ProfileTree, we are experts in creating strong social media marketing strategies. We can advise you on the channels best suited for your brand and create content that will help you compete in the ever-refreshing news feed of social media.

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How can social media marketing help my business?

With over half of the world's population actively using social media, it's become a cornerstone of modern marketing strategies. The question isn't whether social media marketing is relevant - it undoubtedly is - but rather how it can specifically benefit your business.

Understanding the tangible advantages can help you make well-informed decisions about integrating social media effectively into your marketing initiatives. This clarity will help you set realistic expectations and define precise goals, ensuring that your marketing efforts are both strategic and result-oriented.

Tapping into an Enormous Network

Social media gives businesses access to more than half of the world’s population, offering a vast potential customer base which isn’t bound by the business’s physical location.

Precise Targeting Capabilities

Social media platforms provide advanced targeting options based on demographics, interests, behaviours, and more. This allows businesses to reach specific segments of consumers and truly penetrate their target market in a way that traditional marketing just can’t compete with.

Increasing Brand Recognition

Regular and strategic posting on social media helps increase visibility and brand awareness among potential customers. Appearing in the newsfeeds on a regular basis keeps your brand top-of-mind for consumers.

Driving Website Traffic

Although it is not a direct factor in SEO, social media still has an impact on website traffic – by sharing content that links back to your website, social media can significantly increase your site’s traffic and improve search engine rankings.

Generating Lead Opportunities

Social media can be used to run campaigns that engage users and collect information, converting casual scrollers into purchasing customers.

Building Customer Relationships

Social media allows businesses to engage directly with audiences on social media, by building virtual relationships and loyalty through more personalised customer experiences.

Boosting Sales

Platforms like Instagram, TikTok and Facebook allow for the integration of e-commerce features, which directly facilitate and promote online purchases.

Gathering Market Insights

Social media platforms offer valuable data about consumer behaviour and preferences, enabling businesses to tailor their strategies accordingly.

Reaping Returns on Investment

With its cost-effectiveness compared to traditional media, social media marketing often yields a higher return on investment. You don’t need a big budget – just a smart one.

Gaining a Competitive Edge

Businesses that are active and innovative on social media can differentiate themselves from competitors. In fact, we go as far as to say that those who aren’t on social media are at a major disadvantage compared to their competition.

Expanding Your Reach Globally

Social media transcends geographical boundaries, making it easier to reach international audiences without substantial budgets. In fact, many businesses discover new demographics that they were previously unaware of.

Building an Online Community

Creating a community around your brand on social media can enhance customer engagement and loyalty by fostering a sense of belonging and connection among users. When customers feel part of a brand’s community, they are more likely to contribute content, participate in discussions, and share their experiences with others.

Social media marketing offers a multitude of benefits for businesses looking to connect with their audience, expand their reach, and achieve their marketing objectives.

What Our Social Media Marketing Clients Say

Our digital mentors deliver amazing social media training and content creation services. Clients appreciate gaining the skills to capitalise on trends and effectively manage their own social media presence in-house. But don’t just take our word for it – hear directly from our clients themselves:

4.9 Overall Satisfaction RatingBased on 190 Google Reviews

"I had Nuala Davies from Profile Tree Web Design support me with a Social Media Profile for Cherryhill Lodge. My experience was very positive. Nuala has a natural ability to communicate with people and put me at ease from our first session.

Her preparation for each session was amazing and very specific to Cherryhill Lodge Bed and Breakfast and Self-Catering. I am looking forward to using my new skills to post on Facebook and Instagram. At the moment I am preparing a Content Calendar to support me with a Marketing Strategy."

Patricia Maginn

Cherryhill Lodge

"Nuala was just brilliant. My social media skills and understanding were very limited. Nuala has brought them to life for me. She has been very structured, clear, concise and patient. I now understand more clearly who my customers are, how to target the various market segments individually and how to use the various platforms to entice potential customers with appealing and varied content. Thank you!!🤩"

David Weiniger

Jam Restaurant and Coffee Shop

"I would highly recommend Profile Tree for digital marketing training. Rebekah my mentor was knowledgeable and helpful. Thanks to them, I feel much more confident using social media and updating our company website. Additionally her introduction to using AI to help generate content was great!"

Eimear Poucher

Des Ewing Residential Architects

"Excellent social media training with Gabbi. Been in business nearly 30 years and it’s so important to keep up with new marketing trends especially digital marketing. Gabbi was a great trainer, very patient, had great ideas and shared her special tips and techniques. Thank you also to LCCC for giving me this opportunity 😊"

Elaine Good

Good Cottages

"Dylan and Nuala were superb! Providing me with lots of top tips and amendments to my social media and website to boost my business to the next level."

Jade Eaton

Jade Eaton Photography

"Recently had a few social media/online marketing mentoring sessions with Gabbi from ProfileTree and highly recommend her expertise! Gabbi's knowledge is impressive, and she explains everything in great detail. If you're looking to level up your digital marketing or social media game, Gabbi/Profile Tree is your go-to mentor."

David Lavelle

365 Football Management

Social content agency services

Social media marketing is too powerful of an opportunity to waste with casual, scattered posts or worse, pushy sales tactics. That’s why we help businesses create social media marketing strategies that are designed to wow audiences, and engage with your target market. With our social content agency services, you can harness the full potential of social media to boost your brand’s visibility, engagement, and overall digital presence. Here’s how we can help.

Social media audit

A social media audit is a crucial step in ensuring your social media marketing efforts are data-driven. We analyse every like, reshare and follow in order to best understand your social presence and to create a strategy that will provide measurable results. This thorough approach ensures that your social media efforts are both efficient and effective, helping you to better connect with your audience and achieve your marketing objectives.

Infographics and custom images

Visual content, such as infographics and custom images, can help simplify complex information and grab the attention of your audience. We create visually appealing, brand-aligned graphics that not only catch the eye but also convey your message effectively and memorably. By leveraging our visual design expertise, our illustrators can help you make complex ideas accessible and enjoyable, enhancing your audience’s understanding and engagement with your brand.

Social media calendar

Consistency is key in social media marketing. We can help you plan and execute a well-structured social media calendar that ensures your content is not only consistent but also engaging and aligned with your brand’s goals.

By strategically scheduling daily posts and weekly features, alongside promoting events and encouraging user-generated content, we ensure that your social media presence remains engaging and impactful. This consistent and structured approach helps your brand stay connected with the audience while adapting to their evolving interests and preferences.

Social media advertising

Social media advertising is a valuable component of any digital marketing strategy. Whether it’s Facebook ads, Instagram promotions, or LinkedIn-sponsored content, we can help you design targeted ad campaigns that resonate with your specific audience. We also provide training in this area, so you can implement paid advertising tactics in the future, and ensure you’re getting the most out of your budget.

Video content

Video content is a powerful tool for engaging your audience and conveying your brand’s message effectively. On social media platforms, video content also tends to be the most consumed and shared type of media, providing significant opportunities for reach and engagement. We can help you with creative video production alongside a comprehensive video marketing strategy that aligns with your social media goals and maximises engagement across all platforms.

Blog posts

Blogs are an essential component of content marketing. Our team of skilled writers crafts informative and engaging blog posts that not only highlight your brand’s expertise but also resonate with your audience. By strategically sharing these posts across your social media platforms, we help amplify your reach and enhance click-through rates. Trust us to provide your business with valuable content that prompts discussions, shares, and interactions, deepening your relationship with customers.

Social media monitoring

Effective social media marketing requires continuous monitoring and analysis. Our social media monitoring services help you keep track of your campaigns, ensuring you stay ahead of trends, algorithm changes, and emerging opportunities.

Keeping an eye on mentions and feedback about your brand also helps to address any issues promptly and maintain a positive public image. By consistently monitoring your social media activity, we provide insights that allow you to pivot your strategy as needed, maintaining your competitive edge in the social media realm.

Social media marketing training

Navigating the ever-changing landscape of social media can be challenging, which is why we offer tailored social media training programmes designed to equip you with the knowledge and skills to manage it in-house.

Our training programmes are an excellent option, particularly given how rapidly social media marketing can evolve. We believe in empowering you to understand and execute effective social media strategies yourself, rather than doing it all for you.

Social Media Marketing FAQ’s

What is social media marketing?

Social media marketing is the process of using social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and perhaps running social media advertisements.

Which social media platforms should my business be on?

The choice of social media platforms can vary based on where your audience spends their time. Common platforms include Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest. It’s important to choose platforms where your target audience is active and aligns with the nature of your products or services.

How often should I post on my social media channels?

The frequency of posts can depend on the specific social media platform and your audience’s preferences. However, consistency is key. It’s generally recommended to post at least 3 times a week on platforms like Instagram, TikTok, LinkedIn and Facebook.

Which social media is most popular in the UK?

As of the latest data, Facebook remains the most popular social media platform in the UK, closely followed by YouTube and Instagram. However, each platform has its unique demographic and usage patterns, so it’s still essential to consider what fits best with your target audience.

Does social media marketing improve business performance?

Yes, social media marketing can significantly improve business performance by increasing brand visibility, enhancing customer engagement, and driving sales. The ability to target specific audiences also makes social media a cost-effective method for reaching potential customers and generating leads.

Why is social media marketing important for small businesses?

Social media marketing is crucial for small businesses because it provides a relatively low-cost avenue for promotion and customer interaction. It allows small businesses to compete on the same stage as larger companies, increases their reach, and builds personal connections with their audience, fostering loyalty and trust.

Which social media marketing is the best?

The “best” social media marketing strategy depends on your business goals, target audience, and the type of content you can create. Generally, Facebook and Instagram offer robust tools and broad reach for various objectives. However, platforms like LinkedIn are better for B2B marketing, while TikTok and Snapchat are ideal for reaching younger audiences.

How can I measure the success of my social media marketing efforts?

Success can be measured using various metrics such as engagement rate, reach, follower growth, and click-through rate. Additionally, tools like Google Analytics 4 can help track the traffic driven to your website from social media channels.

Should I use paid advertising on social media?

Paid advertising can be a powerful tool to reach a larger audience and achieve specific business goals like increasing brand awareness or boosting sales. Most social media platforms offer highly targeted advertising options based on demographics, behaviour, and preferences.

Can I manage my social media marketing myself or should I hire a professional?

This decision largely depends on your skills, budget, and the complexity of your campaigns. Small businesses often start by managing social media in-house with minimal staff to conserve resources. However, as your business expands, the complexity of managing effective social media campaigns can increase. At this point, hiring a professional or working with an agency might yield better results thanks to their advanced strategies and tools.

To bridge the gap, we offer social media training that enables your team to skip the trial-and-error phase and effectively handle your campaigns in-house. This training equips you with the necessary skills and knowledge to manage your social media presence efficiently, aligning with best practices and the latest trends in social media marketing.