Video Marketing

We specialise in producing and marketing video content for our clients and in-house brands. Our agency’s expertise is proven by our viral success, broad audience reach, and track record of turning viewers into loyal customers. We bring your brand to life on screen by telling your story in a way that resonates and engages with your target audience.

Whether you need social media video content, a YouTube series, or a short animation, we can help you create compelling and effective visual narratives that people want to watch. By choosing our agency for your video marketing and production needs, you’re investing in proven success, skilled expertise and ultimately, an agency that can do the same for your business. Collaborate with us to elevate your brand’s presence online.

Video Production

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Video Marketing

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Our Video Production Services

Our comprehensive video production services encompass everything from writing the initial script to filming the shoot and providing post-production editing. Additionally, we offer marketing services to optimise your video content with SEO, maximising its visibility and in turn enhancing your brand’s digital presence.

With our video production expertise, you are partnering with an agency that has:

Grew three YouTube channels to over 100,000 subscribers.
Created social media videos that have amassed over 5 million views.
Produced video animations that have been watched over a million times on YouTube.

Our content is both diverse and successful, enabling us to assist clients across various industries and sectors. We can help you rise to the top of the competition with video marketing and production services that set you apart and speak directly to your target audiences. We use tried-and-tested methods, we know what works, how to navigate changing algorithms, and how to target different platforms. Best of all, we can lend this expertise to ensure your business’s success.

Let us bring your vision to life with our talented team of videographers based in Northern Ireland. Together, we’ll produce and market video content that not only meets but exceeds your expectations.

See Our Work

It's no secret that video stands out as the leading form of content, it boasts unparalleled consumption rates and widespread reach. In order to master this form of content marketing, we have a collection of in-house brands and their associated YouTube channels. This allows us to experiment with different video styles, formats and marketing tactics, so that we can bring the best solution for your brand's video marketing campaign.

Check out our previous projects below.

Check out our captivating product promotion videos that showcase our offerings in their best light. From highlighting features to demonstrating benefits, we create engaging content that drives interest and conversions, ensuring our products shine brightly in the competitive market.

Explore our informative educational content that unlocks knowledge and empowers our audience. Through clear explanations, engaging visuals, and expert insights, we craft content that educates, informs, and inspires, providing valuable resources that resonate long after viewing.

We create compelling narratives that captivate hearts and minds through the power of storytelling video content. From evoking emotions to sparking imagination, we weave enchanting tales that resonate deeply, leaving a lasting impression and forging meaningful connections with our audience.

Embark on unforgettable journeys through our mesmerising travel video content that transports you to breathtaking destinations around the globe. From awe-inspiring landscapes to immersive cultural experiences, we craft visually stunning videos that inspire wanderlust and ignite a sense of adventure, inviting you to explore the world vicariously through captivating storytelling.

Our extensive library of tutorial video content, delves into topics such as digital marketing, SEO, artificial intelligence, web design and development, transforming our channel into a go-to destination for invaluable information and expert guidance – which all works towards enhancing our position as knowledgeable industry leaders.

Ready to grow online? Start your project today.

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Audience research
Video platform research
Establishing a storyline
Scriptwriting
Embedding SEO
Filming
Editing
Voiceovers
Final edits

What Is Video Production?

Video production encompasses all the critical steps taken before your polished video reaches the public. This process includes planning, scriptwriting, arranging scene sequences, recording, and post-editing. For us, this phase is where the magic happens. It’s a collaborative effort where we refine every detail, ensuring the final piece proudly represents your brand.

Video production primarily focuses on the ‘lights, camera, action’ moments. With our comprehensive video production services, we bring a complete studio setup directly to your location. This approach allows us to capture your business’s authentic atmosphere and essence, creating content that looks the part, and resonates with your audience.

Our process of creating high-quality video content includes:

What Is Video Marketing?

Did you know that our video content has been viewed by millions of people across the world? We achieve this by following a holistic approach that combines high-quality video production with advanced techniques in video marketing. Our marketing process looks like this:

SEO Optimisation: Enhancing video content with SEO best practices to increase visibility and reach on search engines and video platforms.
Multi-Platform Distribution: Strategically distributing your videos across various platforms like YouTube, Facebook, Instagram, and LinkedIn to maximise exposure.

Engagement Tactics: Implementing interactive elements such as calls to action, polls, and Q&A sessions to foster viewer engagement and retention.
Performance Analytics: Monitoring the performance of video content through advanced analytics to continually refine and improve marketing strategies.

We implement robust marketing campaigns for your video content to ensure it not only looks professional but is also optimised for maximum visibility, reach, and engagement. This strategic approach significantly enhances your return on investment by strategically placing conversion opportunities within the content to transform viewers into leads and customers. Video marketing is one of the most powerful tools in your marketing arsenal, so trust us to harness its full potential for your brand.

Video Marketing with ProfileTree

In today’s evolving digital landscape, businesses need innovative strategies to stay competitive. Video marketing emerges as one of the leading ways to engage audiences, enhancing your presence across social media, boosting SEO, and enriching your overall content strategy.

Our Approach
We pride ourselves on leveraging the latest in video technology – whether it’s engaging 360° videos, live streaming, or stunning drone footage. This dedication allows us to craft bespoke video marketing strategies that elevate and champion your brand.

From Creation to Promotion:
After capturing your unique brand story, our skilled producers, marketers, and SEO specialists edit, optimise, and promote your video. We ensure your content reaches the right audience – the ones who truly matter to your brand’s success.

A Full Stack Video Production Agency

Video production is a complex task. From initial ideation and planning, to videography, editing, promotion and performance analysis, an incredible amount of work and expertise is needed to bring ideas to life.

Unlike many video production companies in the UK and Ireland, we combine technical expertise with the marketing skills needed to bring your content to a new audience.

We’ve worked with countless local brands in industries as diverse as ecommerce, travel and tourism, hospitality, B2B services, events, health and safety, construction, manufacturing and retail to create world-beating video content.

Of course, there are a wide variety of different types of video marketing. We have extensive experience of creating all kinds of video marketing content, including:

Promotional videos
Product videos
Explainers
Event filming
Short films
To-camera pieces
Meet the team content
Showreels
Charity video
Information video
Long form video content
Music videos
Short films
Virtual tours
YouTube series

Our expert video marketing team is adaptable to all kinds of creative briefs. Whether we’re working with major international corporations or local independent retailers, we provide the same professionalism, quality and attention to detail.

Studio Video Production Belfast

Our studio in Belfast is equipped with all the latest video production equipment, including green screens, lighting rigs, professional microphones, and more. Whether you need a controlled environment or a seamless backdrop, our studio provides the perfect setting to create high-quality video content that meets your business needs.

Onsite Video Production Northern Ireland

Experiencing your brand’s authentic environment can be a powerful storytelling tool. Our mobile video production team can come to you, no matter where you’re located in the UK or Ireland. We bring all the necessary equipment to capture your story on-site, allowing us to showcase your brand in its natural setting, making your videos more relatable and engaging.

Animated Video Production Company

Animations are an effective way to simplify complex topics and make information more accessible and engaging. Our team of skilled animators can breathe life into your content, whether you need educational materials, child-friendly resources, or any other type of animated video. With a diverse range of voice talents available, we ensure that your message is delivered in a way that resonates with your target audience.

Promotional Video Production

Successful promotional campaigns require a strong visual component to build excitement and anticipation. Our experienced videographers can capture the energy and enthusiasm surrounding your product launches or events, creating promotional videos that effectively market your brand and drive interest in your offerings.

Video Marketing Training

If you want to build your in-house video marketing capabilities, our comprehensive training programs can equip you with the skills and knowledge necessary to create engaging video content.

Whether you plan to use smartphones or invest in professional equipment, we’ll guide you through the entire process, from initial filming to post-production editing, ensuring you can produce high-quality videos that effectively promote your brand.

Events, Virtual Conferences and Webinar Marketing

Live events are exciting environments that require a skilled video team to capture the authentic energy and excitement. Our videographers are experts in capturing candid moments that encapsulate the spirit of the event, allowing us to create engaging video marketing materials that share the live experience with online audiences.

Video Content Strategy

A well-defined video content strategy is essential for maximising the impact of your video marketing efforts. Without a clear plan, your videos may fail to achieve their desired goals. Leveraging our expertise in creating successful video content strategies, we can help you develop a comprehensive plan that ensures your videos effectively reach and resonate with your target audience.

Video SEO Services

Video SEO is a critical component of any successful video marketing campaign, yet it is often overlooked. We can help you optimise your videos for search engines by embedding SEO best practices into video descriptions, captions, scripts, and more, ensuring your content is easily discoverable by your target audience.

Video Marketing for Social Media

Social media platforms have embraced shorter, more consumable video formats. We have mastered the art of creating engaging, bite-sized social media videos that resonate with audiences. Some of our social content has garnered millions of views, and we can share the strategies and techniques that have contributed to this success.

Drones, 360 Video and Emerging Technologies

Video production techniques are constantly evolving, and incorporating emerging technologies can help your videos stand out in a crowded digital landscape. We stay ahead of the curve by implementing cutting-edge formats like 360-degree video, drone videography, and even AI-generated content, ensuring our clients have access to the latest video marketing solutions.

Northern Ireland’s Top Video Production Agency

As a leading video production agency, we have helped numerous businesses in Northern Ireland, the UK and Ireland, develop compelling video content that pushes them towards their goals and generates thousands of video views. We offer combined video production and marketing packages for fantastic value, without compromising on performance. We are a team of video production experts, from script writers to animators and editors to marketers, we assist clients throughout each phase of the video production and marketing process. Whether you're targeting local audiences or aiming to elevate your brand on the global stage, we have the proven expertise to make it happen. Our track record speaks for itself, demonstrating our ability to successfully promote brands at any scale.

FAQ’s

Why is video marketing is so powerful for my business?

Video marketing is a transformative tool for your business because it adds a human touch to your brand. By showcasing the faces behind your operations, your business transforms from a faceless entity into a real team of individuals and business experts.

This personal connection is crucial as people naturally gravitate towards other people. In the crowded digital marketplace, video marketing stands out by offering authenticity and engagement opportunities that other mediums can’t match.

Do you offer video marketing training?

Yes, we offer comprehensive video marketing training that can cater to various levels of expertise and equipment preferences. Whether you’re looking to invest in professional video production equipment or prefer to start with something as accessible as a smartphone with a good camera, our training is designed to help you maximise the potential of the tools at your disposal. We provide practical, hands-on lessons on creating impactful video content, ensuring you can effectively communicate your message across different platforms.

How to make videos suitable for different industries?

Different industries will tweak their video content in order to suit their marketing goals and reach their ideal customers.

Take, for example, the tourism industry, where the video content likely includes landscape and city shots with storytelling narratives. Compare this to a cleaning products company – you wouldn’t expect to see high-quality videos of their actual cleaning products, but you would expect to see high-quality videos of the results their product provides.

The most important thing when creating video content is to stay relevant to your audience and their needs. Consider these two things; tone and style, in order to make your videos suitable for your industry.

Tone

For professional services, adopting a polished and authoritative tone is key. Your video should radiate expertise and reliability, with content structured to inform and inspire trust. While humour and lightheartedness can be effective, they should be used sparingly and appropriately, ensuring they align with the overall professional image. If your industry permits a more relaxed approach, don’t shy away from a friendly and engaging tone, incorporating humour where it naturally fits. Ultimately, the goal is to create content that resonates deeply, delivering significant value and capturing the interests of your target audience.

Style

Videos tailored for professional services typically feature straightforward videography. This involves direct eye contact, a clear narrative, and communicators who personify the brand’s human element. Avoid excessive use of jump cuts, extreme angles, or overly energetic music. Reflect on your brand’s impression and consider how your industry traditionally engages with its audience.

While it’s not necessary to mirror these styles exactly, your video should consistently project professionalism or adapt its style based on industry expectations. This strategic approach ensures your content effectively communicates with your intended demographic, enhancing engagement and brand perception.

Can you create video content to engage with local audiences in Northern Ireland?

Certainly! We have extensive experience in creating video content that resonates with local audiences in Northern Ireland. Our portfolio includes multiple YouTube channels specifically tailored to engage with local NI communities.

As one of the leading videographers in the region, our main base in Northern Ireland positions us perfectly to understand and connect with the local culture and preferences. Whether you’re looking to capture the unique charm of NI or target specific local audiences, we have the expertise and local knowledge to create compelling video content that truly connects with viewers.