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Shopify Website Builder: Everything You Need To Know

Shopify is purpose-built for e-commerce, offering a comprehensive suite of tools and features to optimise online selling. These include robust product management, efficient inventory tracking, streamlined order processing, and seamless payment gateway integrations. As one of the most popular e-commerce website-building platforms available today, Shopify is trusted by businesses of all sizes to create and manage their online stores effectively.

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Why We Use the Shopify Website Building Platform

We choose the Shopify website builder platform for our e-commerce clients because it’s ideal for beginners to get acquainted with quickly. Many of our clients need a website they can easily update and manage as their product line evolves, Shopify is ideal for this with its straightforward setup and user-friendly interface.

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Shopify Domains

Shopify domains are crucial for establishing your online store’s identity and accessibility. You can purchase a custom domain directly through Shopify, which offers a wide range of domain extensions at competitive pricing.

The process of selecting a domain name is streamlined, making it easy to set up and integrate your domain with your store. If you already own a domain from another provider, Shopify also provides detailed instructions to connect it seamlessly by adjusting the DNS settings.

Shopify Cost

Shopify provides a variety of pricing plans tailored to different business needs, each with its own features and associated costs. The Shopify Starter plan, priced at just £5 per month, is ideal for selling on social media. It includes a basic online store with a shopping cart and order management. Transaction fees for this plan are 5% when using Shopify Payments.

For businesses with more substantial e-commerce requirements, Shopify Plus is a custom plan starting at £1,600 per month. This plan is designed for high-volume businesses and offers enterprise-grade solutions, dedicated support, and extensive customisation options. 

There are other plans in between these price points, but by offering a range of plans, Shopify accommodates various e-commerce businesses, ensuring scalability and flexibility as your business grows.

Shopify SEO

Shopify is well-regarded for its robust SEO (Search Engine Optimisation) capabilities, which help businesses improve their online visibility and drive organic traffic. Here are some key SEO e-commerce features offered by Shopify:

  1. Clean URL Structure: Shopify generates clean, SEO-friendly URLs that are easy for search engines to crawl and index. Users can also customise URLs to include relevant keywords.
  2. Customisable Title Tags and Meta Descriptions: Shopify allows users to customise title tags and meta descriptions for products, collections, and pages, helping to improve search engine rankings and click-through rates.
  3. Built-In Blogging Platform: The platform includes a built-in blogging feature, enabling businesses to create content that can attract and engage visitors, improving SEO performance through regular updates and keyword-rich posts.
  1. Page Speed: Shopify’s infrastructure is optimised for fast load times, which is an important ranking factor for search engines. Faster page speeds generally provide a better user experience and rank higher in search results.
  2. SEO Apps and Integrations: Shopify’s App Store offers numerous SEO apps and integrations that can enhance a site’s SEO capabilities, such as apps for advanced analytics, keyword optimisation, and more.

By leveraging these features, Shopify helps businesses optimise their sites for search engines, increase their online visibility, attract more organic traffic, and ultimately get more sales!

Shopify Themes

Shopify themes are pre-designed templates that determine the structure, layout and appeal of your online store. These themes are customisable, allowing merchants to create a unique brand experience without needing extensive design or coding skills. Shopify offers a variety of free and paid themes that cater to different industries and store types.

Below are some examples of both paid and free Shopify themes you can use for building stores.

  • Debut (Free): Ideal for stores with a small number of products. It’s clean, simple, and easy to set up, making it perfect for new stores.
  • Brooklyn (Free): Designed for modern apparel stores. It features a contemporary and stylish design with a focus on brand imagery.
  • Supply (Free): Great for stores with large inventories. It offers a simple layout with multiple product rows and collection filtering.
  • Empire (Paid): Suitable for large-scale retailers and stores with extensive product catalogues. It provides advanced filtering, a customisable homepage, and promotional banner options.
  • Retina (Paid): Perfect for visually rich stores. It offers a high-resolution display, multiple homepage styles, and a responsive design.
  • District (Paid): Suitable for growing businesses, featuring a promotional banner, homepage video, and multiple collection layouts.
  • Testament (Paid): Known for its elegant and classic design. It includes advanced filtering, promotional banners, and multiple product page layouts.
  • Venture (Free): Tailored for outdoor and adventure stores. It offers a bold, dynamic design with a multi-column menu and promotional bar.

These themes provide a solid foundation for creating a visually appealing and functional online store, allowing businesses to effectively showcase their products and enhance the customer shopping experience.

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Shopify website Builder FAQs

How many Shopify stores can I have?

You can create multiple Shopify stores, but each store requires its own Shopify subscription.

Why is Shopify better than WooCommerce?

Shopify is an all-in-one platform with easier setup, hosting included, reliable customer support, and built-in security features. WooCommerce, on the other hand, is a WordPress plugin, it offers more customisation but requires more technical expertise and separate hosting.

Can a Shopify website be hacked?

While no platform is completely immune to hacking, Shopify provides robust security features, including SSL certificates, PCI compliance, and regular security updates to minimise risk.

How to create a Shopify website?

Sign up for a Shopify account, choose a theme, customise your store’s design and settings, add products, set up payment and shipping options, and then launch your store. Shopify provides a step-by-step setup guide to help you through the process. Alternatively, we can help design and develop a Shopify website for you, handling all the legwork while bringing your vision to life.

Does Shopify offer support?

Shopify provides round-the-clock customer support via live chat, email, and phone. This offers merchant reassurance and ensures that they can get assistance whenever they need it, regardless of their time zone.

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